APTIVE RESOURCES LLC - CHOOSEVA MARKETING CAMPAIGN SUPPORT
Key Details
Description
CHOOSEVA MARKETING CAMPAIGN SUPPORT
Context & Analysis
Department of Veterans Affairs obligated $77,584,588.19 to APTIVE RESOURCES LLC for chooseva marketing campaign support. The award is classified under NAICS 541611. Competition extent: full and open competition after exclusion of sources with 4 offers received. The procurement used a SERVICE DISABLED VETERAN OWNED SMALL BUSINESS SET-ASIDE set-aside. Performance is located in VA. This award is one of several similar procurements from Department of Veterans Affairs under NAICS 541611 — related awards are listed below.
Market context
- Recompete outlook
- Ended May 6, 2025 (18 months ago). Recompete signal as of Oct 16, 2026: 50/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed, with 4 offers. 86% of 513 awards in this market (Department of Veterans Affairs awards in NAICS 541611 over the last 3 years) were competed; median 3 offers.
- Award size
- At $77.6M, this award is larger than 19 in 20 of the 539 priced Department of Veterans Affairs awards in NAICS 541611 over the last 3 years (median $1.3M).
- Incumbent at this agency
- APTIVE RESOURCES LLC has 9 other awards from Department of Veterans Affairs, totalling $32.5M, in 2026.
- Largest vendors in this market
By obligations, Department of Veterans Affairs awards in NAICS 541611 over the last 3 years.
- DELOITTE CONSULTING LLP — 8 awards, $411.2M
- APTIVE HTG LLC — 14 awards, $203.4M
- GUIDEHOUSE LLP — 1 award, $189.3M
- TITAN ALPHA LLC — 14 awards, $145.5M
- TRILOGY FEDERAL, LLC — 15 awards, $107.0M
Computed from USAspending award data on Oct 16, 2026.
Contractor Information
Similar Awards
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