This contract expires in 333 days (Sep 24, 2027).

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SERVICE DISABLED VETERAN OWNED SMALL BUSINESS SET-ASIDE

ARROW ARC LLC - VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN

PIID: 36C77623C0104Solicitation ID: 36C77623R0049
Signed Date: Sep 25, 2023Effective Date: Sep 25, 2023End Date: Closes in 333 days
Award $
$34.3M
Vendor
ARROW ARC LLC
NAICS
541613
Signed Date
Sep 25, 2023

Key Details

Dollars Obligated
$34.3M
Base & All Options
$41.7M
Awarding Sub-Agency
Department of Veterans Affairs
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Number of Offers
11
Place of Performance
ALEXANDRIA, VA

Description

VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN

Context & Analysis

On Sep 25, 2023, Department of Veterans Affairs obligated $34,307,425 to ARROW ARC LLC for vha recruitment marketing & advertising campaign. The award is classified under NAICS 541613 — MARKETING CONSULTING SERVICES. Competition extent: full and open competition after exclusion of sources with 11 offers received. The procurement used a SERVICE DISABLED VETERAN OWNED SMALL BUSINESS SET-ASIDE set-aside. Performance is located in ALEXANDRIA, VA. The contract is scheduled through Sep 24, 2027 — approximately 11 months remaining. This award is one of several similar procurements from Department of Veterans Affairs under NAICS 541613 — related awards are listed below.

Market context

Recompete outlook
Ends Sep 24, 2027, in 11 months. Recompete signal as of Oct 18, 2026: 49/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed, with 11 offers. 60% of 15 awards in this market (Department of Veterans Affairs awards in NAICS 541613 over the last 3 years) were competed; median 3 offers.
Incumbent at this agency
ARROW ARC LLC has 27 other awards from Department of Veterans Affairs, totalling $43.4M, 2025–2026.
Largest vendors in this market

By obligations, Department of Veterans Affairs awards in NAICS 541613 over the last 3 years.

Computed from USAspending award data on Oct 18, 2026.

Contractor Information

Contractor: ARROW ARC LLC
UEI: K6BVRM8LQ4Q8
Location: ALEXANDRIA, VA
View Full Record on USASpending.gov

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