This contract expires in 18 days (Nov 15, 2026).

DDB CHICAGO INC. - THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

PIID: W9124D26FA006Solicitation ID: W9124D25R17X5

Signed Date: Nov 12, 2025Effective Date: Nov 16, 2025End Date: Closes in 18 days

Award $

$81.3M

Vendor

DDB CHICAGO INC.

NAICS

541810

Signed Date

Nov 12, 2025

Key Details

Dollars Obligated

$81.3M

Base & All Options

$80.3M

Awarding Agency

Department of Defense

Awarding Sub-Agency

Department of the Army

NAICS Code

541810 - ADVERTISING AGENCIES

Parent IDIQ (PIID)

W9124D19D0001

Product Service Code

R701 - SUPPORT- MANAGEMENT: ADVERTISING

Extent Competed

FULL AND OPEN COMPETITION

Place of Performance

CHICAGO, IL

Description

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Context & Analysis

On Nov 12, 2025, Department of Defense obligated $81,324,604.08 to DDB CHICAGO INC. for the program provides the army with full-service advertising to provide a nationwide advertising campaign for personnel recruitment and retention programs throughout the army.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Nov 15, 2026 — approximately 1 month remaining.

Market context

Recompete outlook: Ends Nov 15, 2026, in 18 days. Recompete signal as of Oct 27, 2026: 55/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition: Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size: At $81.3M, this award is larger than 19 in 20 of the 106 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency: DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $656.1M, 2024–2026.
Largest vendors in this market: By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
OMNICOM GROUP INC. — 16 awards, $294.3M
WUNDERMAN THOMPSON LLC — 2 awards, $132.9M
WPP PLC — 33 awards, $120.0M
THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M