ORDER DEPENDENT (IDV ALLOWS PRICING ARRANGEMENT TO BE DETERMINED SEPARATELY FOR EACH ORDER)NO SET ASIDE USED.

PEOPLE WHO THINK, L.L.C. - NATIONAL EMERGENCY AT THE SOUTHERN BORDER: MULTIPLE AWARD IDIQ FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES

PIID: 70RDA225D00000003Solicitation ID: 70RDA225R00000015
Signed Date: Nov 7, 2025Effective Date: Feb 14, 2025
Award $
$250
Vendor
PEOPLE WHO THINK, L.L.C.
NAICS
541613
Signed Date
Nov 7, 2025

Key Details

Dollars Obligated
$250
Base & All Options
$20.0M
Awarding Sub-Agency
Office of Procurement Operations
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION AFTER EXCLUSION OF SOURCES
Number of Offers
3

Description

NATIONAL EMERGENCY AT THE SOUTHERN BORDER: MULTIPLE AWARD IDIQ FOR STRONGER BORDERS, STRONGER AMERICA CAMPAIGN ADVERTISING AND MEDIA SUPPORT SERVICES

Context & Analysis

On Nov 7, 2025, Department of Homeland Security obligated $250 to PEOPLE WHO THINK, L.L.C. for national emergency at the southern border: multiple award idiq for stronger borders, stronger america campaign advertising and media support services. The award is classified under NAICS 541613 — MARKETING CONSULTING SERVICES and issued as a order dependent (idv allows pricing arrangement to be determined separately for each order) contract. Competition extent: full and open competition after exclusion of sources with 3 offers received. The procurement used a NO SET ASIDE USED. set-aside. This award is one of several similar procurements from Department of Homeland Security under NAICS 541613 — related awards are listed below.

Contractor Information

UEI: Z4UXD1X1HL99
CAGE Code: 808L8
Location: MANDEVILLE, LA
View Full Record on USASpending.gov

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