FIRM FIXED PRICENO SET ASIDE USED.

THE ADVERTISING COUNCIL INC - TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL-IMPAIRED DRIVING, DRUG-IMPAIRED DRIVING, DISTRACTED DRIVING, CHILD PASSENGER SAFETY, AND TWEEN DRIVING SAFETY SOCIAL

PIID: 693JJ922D000020Solicitation ID: 693JJ922R000014

Signed Date: Feb 18, 2026Effective Date: Aug 5, 2022

Vendor

THE ADVERTISING COUNCIL INC

NAICS

541810

Signed Date

Feb 18, 2026

Key Details

Dollars Obligated

Base & All Options

$1.6M

Awarding Agency

Department of Transportation

Awarding Sub-Agency

National Highway Traffic Safety Administration

NAICS Code

541810 - ADVERTISING AGENCIES

Product Service Code

R701 - SUPPORT- MANAGEMENT: ADVERTISING

Extent Competed

NOT COMPETED

Number of Offers

Description

TITLE: OBTAIN MEDIA SERVICES FOR TRAFFIC SAFETY PUBLIC SERVICE CAMPAIGNS DESCRIPTION: PROCURE MEDIA SERVICES TO SUPPORT ALCOHOL-IMPAIRED DRIVING, DRUG-IMPAIRED DRIVING, DISTRACTED DRIVING, CHILD PASSENGER SAFETY, AND TWEEN DRIVING SAFETY SOCIAL

Context & Analysis

On Feb 18, 2026, Department of Transportation to THE ADVERTISING COUNCIL INC for title: obtain media services for traffic safety public service campaigns description: procure media services to support alcohol-impaired driving, drug-impaired driving, distracted driving, child pa…. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a firm fixed price contract. Competition extent: not competed with 1 offer received. The procurement used a NO SET ASIDE USED. set-aside.