This contract expires in 108 days (Sep 27, 2026).

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FIRM FIXED PRICENO SET ASIDE USED.

THE ADVERTISING COUNCIL INC - THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.

PIID: 36C10X23P0088Solicitation ID: 36C10X23Q0321
Signed Date: Jan 8, 2026Effective Date: Sep 28, 2023End Date: Closes in 108 days
Award $
$6.4M
Vendor
THE ADVERTISING COUNCIL INC
NAICS
541810
Signed Date
Jan 8, 2026

Key Details

Dollars Obligated
$6.4M
Base & All Options
$-60,791.94
Awarding Sub-Agency
Department of Veterans Affairs
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
NOT COMPETED
Number of Offers
1
Place of Performance
NEW YORK, NY, 100170001, CD-NY-12

Description

THE OBJECTIVE OF THIS REQUIREMENT IS TO CONTINUE DEVELOPMENT, IMPLEMENTATION, AND ASSESSMENT OF NEW ASSETS FOR A LARGE-SCALE, FULLY INTEGRATED, DONATED MEDIA PUBLIC SERVICE CAMPAIGN THAT SUPPORTS SPP.

Context & Analysis

On Jan 8, 2026, Department of Veterans Affairs obligated $6,358,176.21 to THE ADVERTISING COUNCIL INC for the objective of this requirement is to continue development, implementation, and assessment of new assets for a large-scale, fully integrated, donated media public service campaign that supports spp.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a firm fixed price contract. Competition extent: not competed with 1 offer received. The procurement used a NO SET ASIDE USED. set-aside. Performance is located in NEW YORK, NY. The contract is scheduled through Sep 27, 2026 — approximately 4 months remaining. This award is one of several similar procurements from Department of Veterans Affairs under NAICS 541810 — related awards are listed below.

Contractor Information

UEI: JV39FYRGTSF3
CAGE Code: 5M604
Location: NEW YORK, NY

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