TRIPTK LLC - THIS REQUIREMENT ENCOMPASSES MIXED-METHODS RESEARCH TO UNDERSTAND COMPLEX USER JOURNEYS, DEVELOP ACTIONABLE USER PERSONAS, AND CREATE DETAILED EXPERIENCE MAPS THAT WILL INFORM THE STRATEGIC REDESIGN OF MEDICARE.GOV. THIS REQUIREMENT ENCOMPASSES MIX
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Description
THIS REQUIREMENT ENCOMPASSES MIXED-METHODS RESEARCH TO UNDERSTAND COMPLEX USER JOURNEYS, DEVELOP ACTIONABLE USER PERSONAS, AND CREATE DETAILED EXPERIENCE MAPS THAT WILL INFORM THE STRATEGIC REDESIGN OF MEDICARE.GOV. THIS REQUIREMENT ENCOMPASSES MIX
Context & Analysis
On Dec 12, 2025, Department of Health and Human Services obligated $1,751,600 to TRIPTK LLC for this requirement encompasses mixed-methods research to understand complex user journeys, develop actionable user personas, and create detailed experience maps that will inform the strategic redesign o…. The award is classified under NAICS 541613 — MARKETING CONSULTING SERVICES and issued as a firm fixed price contract. Competition extent: not competed with 1 offer received. The procurement used a NO SET ASIDE USED. set-aside. Performance is located in WINDSOR MILL, MD. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541613 — related awards are listed below.
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