TVEYES INC - FRA PUBLIC AFFAIRS IS REQUESTING NEW SUBSCRIPTION SERVICES OF TVEYES MEDIA MONITORING SERVICE AS DELINEATED IN THE PURCHASE ORDER. TVEYES MAKES TV AND RADIO BROADCASTS SEARCHABLE BY KEYWORD, PHRASE OR TOPIC JUST AS YOU WOULD USE A SEARCH ENGINE FOR TEXT. TVEYES IS THE ONLY MEDIA MONITORING COMPANY THAT PROVIDES REAL-TIME TV AND RADIO CONTENT ON AN INTERNATIONAL PLATFORM FOR A FLAT FEE. THIS SERVICE WILL ALLOW THE PUBLIC AFFAIRS TEAM TO CREATE CUSTOM SEARCH FUNCTIONS FOR REAL-TIME MEDIA MONITORING, WHICH WILL IN TURN ALLOW US TO PROVIDE STRONGER, BETTER INFORMED COMMUNICATION SUPPORT TO FRA AND DOT LEADERSHIP ON TOPICS OF NATIONAL CONCERN. FURTHERMORE, THIS SUBSCRIPTION SERVICE WILL ALSO ALLOW FRA PUBLIC AFFAIRS TO PROVIDE MORE IN-DEPTH RESEARCH AND ANALYSIS OF COMMUNICATION STRATEGIES AND PROGRAMS TO GAUGE EFFECTIVENESS, REACH, MARKET SATURATION WHICH WILL ENABLE US TO MAKE BETTER INFORMED DECISIONS ON FUTURE AND ONGOING COMMUNICATION EFFORTS. TVEYES WILL ALSO ENABLE OUR STAFF TO MONITOR WORLD-WIDE MEDIA IN NEAR-RAIL TIME IN THE EVENT OF ANY MAJOR RAIL INCIDENT, ALLOWING US TO BETTER MANAGE CRISIS COMMUNICATION EFFORTS

Key Details

Context & Analysis