BPA CALL

URBAN EMU, LLC - THE CONTRACTOR WILL PROVIDE COUNSEL, STRATEGIES AND CONTENT ADDITIONS FOR MYPLATE.GOV TO SUPPORT USER ENGAGEMENT AND MOTIVATION. THE CONTRACTOR WILL ALSO SUPPORT CONTENT UPDATES FOR DIETARYGUIDELINES.GOV AND NESR.USDA.GOV.

PIID: 12319821F0091
Effective Date: Sep 30, 2021End Date: Closed on Sep 29, 2025
Award $
$6.5M
Vendor
URBAN EMU, LLC
NAICS
541511

Key Details

Dollars Obligated
$6.5M
Awarding Sub-Agency
Food and Nutrition Service
NAICS Code
541511
Parent IDIQ (PIID)
12319821A0023
Place of Performance
NJ

Description

THE CONTRACTOR WILL PROVIDE COUNSEL, STRATEGIES AND CONTENT ADDITIONS FOR MYPLATE.GOV TO SUPPORT USER ENGAGEMENT AND MOTIVATION. THE CONTRACTOR WILL ALSO SUPPORT CONTENT UPDATES FOR DIETARYGUIDELINES.GOV AND NESR.USDA.GOV.

Context & Analysis

Department of Agriculture obligated $6,504,995.07 to URBAN EMU, LLC for the contractor will provide counsel, strategies and content additions for myplate.gov to support user engagement and motivation. the contractor will also support content updates for dietaryguidelines.. The award is classified under NAICS 541511 and issued as a bpa call contract. Performance is located in NJ. This award is one of several similar procurements from Department of Agriculture under NAICS 541511 — related awards are listed below.

Contractor Information

Contractor: URBAN EMU, LLC
UEI: QM76VJJ8N3A1

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