FIRM FIXED PRICE

URBAN EMU, LLC - NUTRITION PROMOTION SERVICES

PIID: 12319823F0038Solicitation ID: 12319823Q0036
Signed Date: Feb 25, 2026Effective Date: Sep 22, 2023End Date: Closed on Mar 21, 2025
Award $
$11.2M
Vendor
URBAN EMU, LLC
NAICS
541511
Signed Date
Feb 25, 2026

Key Details

Dollars Obligated
$11.2M
Base & All Options
$-201,566.27
Awarding Sub-Agency
Food and Nutrition Service
Product Service Code
R410 - SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
MANASQUAN, NJ, 087363541, CD-NJ-04

Description

NUTRITION PROMOTION SERVICES

Context & Analysis

On Feb 25, 2026, Department of Agriculture obligated $11,230,142.51 to URBAN EMU, LLC for nutrition promotion services. The award is classified under NAICS 541511 — CUSTOM COMPUTER PROGRAMMING SERVICES and issued as a firm fixed price contract. Competition extent: full and open competition. Performance is located in MANASQUAN, NJ. This award is one of several similar procurements from Department of Agriculture under NAICS 541511 — related awards are listed below.

Market context

Recompete outlook
Ended Mar 21, 2025 (19 months ago). Recompete signal as of Oct 24, 2026: 40/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 78% of 188 awards in this market (Department of Agriculture awards in NAICS 541511 over the last 3 years) were competed; median 2 offers.
Award size
At $11.2M, this award is larger than three in four of the 195 priced Department of Agriculture awards in NAICS 541511 over the last 3 years (median $829K).
Incumbent at this agency
URBAN EMU, LLC has 3 other awards from Department of Agriculture, totalling $18.2M, in 2021.
Largest vendors in this market

By obligations, Department of Agriculture awards in NAICS 541511 over the last 3 years.

Computed from USAspending award data on Oct 24, 2026.

Contractor Information

Contractor: URBAN EMU, LLC
UEI: QM76VJJ8N3A1
CAGE Code: 8CYJ3
Location: MANASQUAN, NJ

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