U.S. Customs and Border Protection (CBP) Office of Public Affairs (OPA) Integrated Marketing Services
Forecast details
Requirement
CBP seeks a Contractor who shall directly provide a full scope of targeted marketing communication services. The BPA will be awarded and task orders issued against it as work and funding becomes available. The task orders shall be firm fixed price for labor and other direct costs. The media buys and travel costs shall be direct pass through, not to exceed approved amounts. CBP seeks a response that demonstrates the responder’s direct ability as the prime provider to deliver integrated marketing and communication solutions across various media channels; provide performance metrics that demonstrate goal achievement, and a quality assurance plan. For this requirement, the SIN: 541 5; NAICS 541613 Integrated Marketing Services and Product Service Code (PSC) R701 Support- Management: Advertising Acquisition Strategy: FAR 8 BPA, Small Business Set Aside.
About this market
Department of Homeland Security awards in NAICS 541613 over the last 3 years.
- Typical award size
- The median award was $511K; the middle half ran from $184K to $5.4M (21 priced awards).
- Competition
- 80% of 20 awards were competed; median 1.5 offers.
- Largest vendors
- ELEVATION, LTD. — 8 awards, $39.5M
- RED CARROT INC — 8 awards, $8.1M
- SCHATZ PUBLISHING GROUP, LLC — 2 awards, $2.0M
- NETCHANNELS MARKETING — 1 award, $6K
- SAFE AMERICA MEDIA LLC — 1 award, $250
- Largest recent awards
- $6.5M to ELEVATION, LTD., signed Jan 21, 2026
- $6.5M to ELEVATION, LTD., signed Jun 14, 2024
- $6.0M to RED CARROT INC, signed Sep 29, 2026
- $5.6M to ELEVATION, LTD., signed May 29, 2025
- $5.4M to ELEVATION, LTD., signed Oct 14, 2025
- Recompete pipeline
- 4 contracts of $100K or more in this market end between 90 days and 18 months from now.
Computed from USAspending award data on Oct 18, 2026.