This contract expires in 265 days (Jul 19, 2027).

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IPG DXTRA, INC. - THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STATES THAT HAVE ELECTED TO NOT ESTABLISH A STATE-BASED MARKETPLACE (SBM). CMS IS RESPONSIBLE FOR COMMUNICATING AN

PIID: 75FCMC26F0101
Signed Date: Jul 20, 2026Effective Date: Jul 20, 2026End Date: Closes in 265 days
Award $
$37.0M
Vendor
IPG DXTRA, INC.
NAICS
541810
Signed Date
Jul 20, 2026

Key Details

Dollars Obligated
$37.0M
Base & All Options
$135.0M
Awarding Sub-Agency
Centers for Medicare and Medicaid Services
Parent IDIQ (PIID)
75FCMC25DJ007
Product Service Code
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
Extent Competed
FULL AND OPEN COMPETITION
Number of Offers
3
Place of Performance
NEW YORK, NY

Description

THE PURPOSE OF THIS TASK ORDER IS TO PROVIDE PUBLIC EDUCATION AND OUTREACH CAMPAIGNS ACROSS THE FEDERALLY FACILITATED MARKETPLACE (FFM) STATES THAT HAVE ELECTED TO NOT ESTABLISH A STATE-BASED MARKETPLACE (SBM). CMS IS RESPONSIBLE FOR COMMUNICATING AN

Context & Analysis

On Jul 20, 2026, Department of Health and Human Services obligated $36,999,987.37 to IPG DXTRA, INC. for the purpose of this task order is to provide public education and outreach campaigns across the federally facilitated marketplace (ffm) states that have elected to not establish a state-based marketpl…. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition with 3 offers received. Performance is located in NEW YORK, NY. The contract is scheduled through Jul 19, 2027 — approximately 9 months remaining. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Jul 19, 2027, in 9 months. Recompete signal as of Oct 18, 2026: 51/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed, with 3 offers. 100% of 31 awards in this market (Department of Health and Human Services awards in NAICS 541810 over the last 3 years) were competed; median 2 offers.
Award size
At $37.0M, this award is larger than three in four of the 32 priced Department of Health and Human Services awards in NAICS 541810 over the last 3 years (median $863K).
Incumbent at this agency
IPG DXTRA, INC. has 15 other awards from Department of Health and Human Services, totalling $878.6M, 2009–2026.
Largest vendors in this market

By obligations, Department of Health and Human Services awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 18, 2026.

Contractor Information

Contractor: IPG DXTRA, INC.
UEI: RXN6RGGRJD71
Location: NEW YORK, NY
View Full Record on USASpending.gov

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