TRUE NORTH COMMUNICATIONS INC - PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE

PIID: 75F40126F19004
Signed Date: Jun 26, 2026Effective Date: Jul 1, 2026End Date: Closes in 1708 days
Award $
$82.5M
Vendor
TRUE NORTH COMMUNICATIONS INC
NAICS
541810
Signed Date
Jun 26, 2026

Key Details

Dollars Obligated
$82.5M
Base & All Options
$82.5M
Awarding Sub-Agency
Food and Drug Administration
Parent IDIQ (PIID)
75F40121D00016
Product Service Code
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
SILVER SPRING, MD

Description

PROTECTING AMERICANS FROM TOBACCO-RELATED HEALTH RISKS AND CHRONIC DISEASE

Context & Analysis

On Jun 26, 2026, Department of Health and Human Services obligated $82,488,543.52 to TRUE NORTH COMMUNICATIONS INC for protecting americans from tobacco-related health risks and chronic disease. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in SILVER SPRING, MD. The contract is scheduled through Jun 30, 2031. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Jun 30, 2031, in 56 months. Recompete signal as of Oct 16, 2026: 42/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 100% of 31 awards in this market (Department of Health and Human Services awards in NAICS 541810 over the last 3 years) were competed; median 2 offers.
Award size
At $82.5M, this award is larger than 19 in 20 of the 32 priced Department of Health and Human Services awards in NAICS 541810 over the last 3 years (median $863K).
Incumbent at this agency
TRUE NORTH COMMUNICATIONS INC has 3 other awards from Department of Health and Human Services, totalling $224.0M, 2023–2025.
Largest vendors in this market

By obligations, Department of Health and Human Services awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 16, 2026.

Contractor Information

UEI: P1YSWCJHXFZ4
Location: NEW YORK, NY
View Full Record on USASpending.gov

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