TIME AND MATERIALS

KETCHUM INC. - NURSING HOME NURSE STAFFING OUTREACH CAMPAIGN

PIID: 75FCMC24F0114
Signed Date: Feb 2, 2026Effective Date: Sep 3, 2024End Date: Closes in 857 days
Award $
$20.0M
Vendor
KETCHUM INC.
NAICS
541810
Signed Date
Feb 2, 2026

Key Details

Dollars Obligated
$20.0M
Base & All Options
Awarding Sub-Agency
Centers for Medicare and Medicaid Services
Product Service Code
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
Extent Competed
FULL AND OPEN COMPETITION
Number of Offers
3
Place of Performance
WASHINGTON, DC, 200365610, CD-DC-98

Description

NURSING HOME NURSE STAFFING OUTREACH CAMPAIGN

Context & Analysis

On Feb 2, 2026, Department of Health and Human Services obligated $19,999,191 to KETCHUM INC. for nursing home nurse staffing outreach campaign. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a time and materials contract. Competition extent: full and open competition with 3 offers received. Performance is located in WASHINGTON, DC. The contract is scheduled through Feb 28, 2029. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Feb 28, 2029, in 28 months. Recompete signal as of Oct 20, 2026: 48/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed, with 3 offers. 100% of 31 awards in this market (Department of Health and Human Services awards in NAICS 541810 over the last 3 years) were competed; median 2 offers.
Award size
At $20.0M, this award is larger than three in four of the 32 priced Department of Health and Human Services awards in NAICS 541810 over the last 3 years (median $863K).
Incumbent at this agency
KETCHUM INC. has 4 other awards from Department of Health and Human Services, totalling $142.6M, 2022–2026.
Largest vendors in this market

By obligations, Department of Health and Human Services awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 20, 2026.

Contractor Information

Contractor: KETCHUM INC.
UEI: CZJKHV86FSB2
CAGE Code: 1TXH6
Location: WASHINGTON, DC
View Full Record on USASpending.gov

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