This contract expires in 328 days (Sep 19, 2027).

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LMD AGENCY, INC. - NATIONAL MEDIA CAMPAIGN

PIID: 70B06C26F00001137
Signed Date: Sep 20, 2026Effective Date: Sep 20, 2026End Date: Closes in 328 days
Award $
$20.0M
Vendor
LMD AGENCY, INC.
NAICS
541810
Signed Date
Sep 20, 2026

Key Details

Dollars Obligated
$20.0M
Base & All Options
$20.0M
Awarding Sub-Agency
U.S. Customs and Border Protection
Parent IDIQ (PIID)
70Z02323ACGRC0001
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
WASHINGTON, DC

Description

NATIONAL MEDIA CAMPAIGN

Context & Analysis

On Sep 20, 2026, Department of Homeland Security obligated $20,000,000 to LMD AGENCY, INC. for national media campaign. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in WASHINGTON, DC. The contract is scheduled through Sep 19, 2027 — approximately 11 months remaining. This award is one of several similar procurements from Department of Homeland Security under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Sep 19, 2027, in 11 months. Recompete signal as of Oct 22, 2026: 48/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 91% of 23 awards in this market (Department of Homeland Security awards in NAICS 541810 over the last 3 years) were competed; median 1 offers.
Award size
At $20.0M, this award is larger than 19 in 20 of the 23 priced Department of Homeland Security awards in NAICS 541810 over the last 3 years (median $2.7M).
Incumbent at this agency
LMD AGENCY, INC. has 6 other awards from Department of Homeland Security, totalling $28.6M, 2025–2026.
Largest vendors in this market

By obligations, Department of Homeland Security awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 22, 2026.

Contractor Information

Contractor: LMD AGENCY, INC.
UEI: K1XJQKPK52Y5
Location: COLUMBIA, MD

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