SMALL BUSINESS SET ASIDE - TOTAL

YES& FEDERAL, LLC - OFFICE OF EXTERNAL AFFAIRS 2024 - 2025 DISASTER RECOVERY SUPPORT TARGETING MEDIA MARKETING OUTREACH AND MEDIA PURCHASE IN SUPPORT OF HURRICANE HELENE AND CYCLONE MILTON.

PIID: 70FBR425F00000056Solicitation ID: 70FBR425Q00000045
Signed Date: Dec 20, 2024Effective Date: Dec 23, 2024End Date: Closed on Jun 24, 2025
Award $
$10.7M
Vendor
YES& FEDERAL, LLC
NAICS
541810
Signed Date
Dec 20, 2024

Key Details

Dollars Obligated
$10.7M
Base & All Options
$32.3M
Awarding Sub-Agency
Federal Emergency Management Agency
Contract Vehicle
STARS III
Parent IDIQ (PIID)
47QRAA20D003A
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Number of Offers
8
Place of Performance
ALEXANDRIA, VA

Description

OFFICE OF EXTERNAL AFFAIRS 2024 - 2025 DISASTER RECOVERY SUPPORT TARGETING MEDIA MARKETING OUTREACH AND MEDIA PURCHASE IN SUPPORT OF HURRICANE HELENE AND CYCLONE MILTON.

Context & Analysis

On Dec 20, 2024, Department of Homeland Security obligated $10,698,623.66 to YES& FEDERAL, LLC for office of external affairs 2024 - 2025 disaster recovery support targeting media marketing outreach and media purchase in support of hurricane helene and cyclone milton.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition with 8 offers received. The procurement used a SMALL BUSINESS SET ASIDE - TOTAL set-aside. Performance is located in ALEXANDRIA, VA. This award is one of several similar procurements from Department of Homeland Security under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ended Jun 24, 2025 (16 months ago). Recompete signal as of Oct 24, 2026: 33/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed, with 8 offers. 91% of 23 awards in this market (Department of Homeland Security awards in NAICS 541810 over the last 3 years) were competed; median 1 offers.
Award size
At $10.7M, this award is larger than three in four of the 23 priced Department of Homeland Security awards in NAICS 541810 over the last 3 years (median $2.7M).
Incumbent at this agency
YES& FEDERAL, LLC has 2 other awards from Department of Homeland Security, totalling $36.2M, in 2025.
Largest vendors in this market

By obligations, Department of Homeland Security awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 24, 2026.

Contractor Information

Contractor: YES& FEDERAL, LLC
UEI: D28ANMMENT87
Location: ALEXANDRIA, VA
View Full Record on USASpending.gov

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