NAICS 541910 — MARKETING RESEARCH AND PUBLIC OPINION POLLING
Federal contract awards classified under NAICS code 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) cover 182 unique federal contracts (216 total action records) from USASpending.gov. The top contractors, awarding agencies, and geographic concentration below are aggregated from the highest-value awards in this market — the right view for sizing competition and identifying incumbents.
Top Contractors in NAICS 541910
Largest recipients of federal contract dollars in this NAICS code (ranked by total obligated value). These are the incumbent competitors to know if you sell into this market.
| Contractor | Awards | Total Obligated |
|---|---|---|
| TELAFORCE LLC | 3 | $120.0M |
| NATIONAL OPINION RESEARCH CENTER | 3 | $42.1M |
| WESTAT, INC. | 1 | $36.9M |
| GRITTER - FRANCONA, INC | 3 | $32.1M |
| GALLUP, INC. | 8 | $20.3M |
| CIC RESEARCH, INC. | 3 | $18.8M |
| THE DISTRICT COMMUNICATIONS GROUP LLC | 12 | $14.8M |
| IGNITED LLC | 6 | $11.6M |
| DIX-GRA, INC. | 1 | $10.8M |
| MATHEMATICA INC. | 1 | $10.3M |
Top Awarding Agencies
Federal agencies that obligate the most spending in NAICS 541910. Click any agency to see its full contract portfolio, top contractors, and sub-agencies.
| Agency | Awards | Total Obligated |
|---|---|---|
| Department of Health and Human Services | 26 | $125.1M |
| Department of Labor | 5 | $121.1M |
| Department of Veterans Affairs | 5 | $43.0M |
| Department of Commerce | 10 | $37.5M |
| Department of Homeland Security | 4 | $12.9M |
| Securities and Exchange Commission | 1 | $10.0M |
| Department of the Treasury | 19 | $9.9M |
| Department of State | 11 | $9.1M |
| Department of Transportation | 6 | $5.3M |
| General Services Administration | 52 | $4.8M |
Geographic Concentration
States where NAICS 541910 contract work is performed, ranked by total obligated value. Useful for sizing the local market and identifying state-level competitors.
| State | Awards | Total Obligated |
|---|---|---|
| DC | 35 | $168.6M |
| MD | 12 | $87.1M |
| IL | 3 | $51.6M |
| GA | 4 | $23.3M |
| CA | 11 | $18.3M |
| VA | 15 | $13.7M |
| NJ | 3 | $10.4M |
| MN | 1 | $6.6M |
| MO | 1 | $2.9M |
| WI | 1 | $2.8M |
Most Recent Awards
GALLUP, INC.
PARTICIPANT ASSISTANCE PROGRAM CUSTOMER SATISFACTION SURVEY
ALAN S. NEWMAN ASSOCIATES, INC.
MEDICARE BENEFICIARY RESPONDENT PANEL TASK ORDER
HEART AND MIND STRATEGIES LLC
SIN: 874 1CONTRACTORS SHALL PROVIDE EXPERT ADVICE AND ASSISTANCE IN SUPPORT OF AN AGENCY'S MISSION-ORIENTED BUSINESS FUNCTIONS. SERVICES COVERED BY THIS SIN INCLUDE: MANAGEMENT OR STRATEGY CONSULTING, INCLUDING RESEARCH, EVALUATIONS, STUDIES, ANALYSES, SCENARIOS/SIMULATIONS, REPORTS, BUSINESS POLICY AND REGULATION DEVELOPMENT ASSISTANCE AND STRATEGY FORMULATION. * FACILITATION AND RELATED DECISION SUPPORT SERVICES * SURVEY SERVICES, USING A VARIETY OF METHODOLOGIES, INCLUDING SURVEY PLANNING, DESIGN, AND DEVELOPMENT; SURVEY ADMINISTRATION; DATA VALIDATION AND ANALYSIS; REPORTING, AND STAKEHOLDER BRIEFINGS *ADVISORY AND ASSISTANCE SERVICES IN ACCORDANCE WITH FAR 37.203 NOTE: CONSULTING SERVICES WHERE THE PREPONDERANCE OF WORK IS SPECIFICALLY COVERED UNDER OTHER PSS SINS OR GSA SCHEDULES ARE NOT PERMITTED UNDER THIS SIN. NOTE: LEGAL, CONSULTING, AND AUDIT SERVICES PERTAINING TO FINANCIAL MATTERS ARE NOT COVERED UNDER THIS SIN. REFER TO 520 SINS. CONSULTING SERVICES RELA
GREAT LAKES MARKETING ASSOCIATES INC
FEDERAL SUPPLY SCHEDULE CONTRACT
MATHEMATICA INC.
IGF::CT,CL::IGF FEDERAL EVALUATION OF SELECTED PROGRAMS FOR EXPECTANT AND PARENTING YOUTH FOR THE OFFICE OF ADOLESCENT HEALTH (OAH)
All Unique Contracts in NAICS 541910
Showing 182 unique contracts (one entry per PIID, deduped from modifications) sorted by total dollars obligated.
NAXION INC
FY26 CSM TRACKING SURVEY Q2
S&P GLOBAL INC.
MARKETING RESEARCH
APPLIED MEMETICS, LLC
ETHOPIA NS QT
NAXION INC
FY26 CSM TRACKING SURVEY (4 WAVES)
FORRESTER RESEARCH, INC.
IGF:CT:IGF:FEEDBACK NOW
EVRIMA RESEARCH LLC
SURVEY IN MANDARIN
EDISON MEDIA RESEARCH INC
BPA CALL ORDER FOR TURKMENISTAN NATIONALLY-REPRESENTATIVE MEDIA SURVEY
MMGY GLOBAL, LLC
IT AND TELECOM - PLATFORM SUPPORT SERVICES: DATABASE, MAINFRAME, MIDDLEWARE (LABOR)
UNIVERSUM COMMUNICATIONS INC
MARKETING CONSULTING SERVICES
MISCELLANEOUS FOREIGN AWARDEES
THE PURPOSE OF THIS PROJECT IS TO MEASURE PUBLIC OPINION IN A SOUTH AMERICAN COUNTRY BY MEANS OF TWO TELEPHONE INTERVIEW SURVEYS WITH SAMPLE SIZES OF AT LEAST 500 ADULTS EACH (AGE 18 AND OVER), REPRESENTATIVE OF THE ADULT POPULATION OF THE SOUTH AMER
MISCELLANEOUS FOREIGN AWARDEES
THE PURPOSE OF THIS CONTRACT IS TO MEASURE PUBLIC OPINION IN HAITI BY MEANS OF A TELEPHONE INTERVIEW SURVEY WITH A SAMPLE OF AT LEAST 1,600 ADULTS (AGE 18 AND OVER), REPRESENTATIVE OF THE ADULT POPULATION OF HAITI.
MELTWATER NEWS US INC
ONLINE PR TOOL FOR COMMS
LINX CONSULTING, INC.
MARKETING RESEARCH AND PUBLIC OPINION POLLING
CFI GROUP USA, L.L.C.
INTERACTIVE VOICE RESPONSE (IVR) CALL CENTER SURVEY: BASE PLUS 4 OY. POP 01/1/2026 - 12/31/2031
GORBI EURASIA LTD
ARMENIA SURVEY
GALLUP, INC.
BPA CALL ORDER TAIWAN NATIONALLY-REPRESENTATIVE MEDIA SURVEY
IGNITED LLC
VIDEO PRODUCTION
NAXION INC
FY26 PRODUCT FULFILLMENT SATISFACTION SURVEY
NAXION INC
FY26 PRODUCT FULFILLMENT SATISFACTION SURVEY (4 TOTAL)
MARIA FERNANDA PRIEGO MORALES
MEX-PAS- FOREIGN MEDIA NEWS 5 YEAR CONTRACT
GORBI EURASIA LTD
CALL ORDER FOR MULTICOUNTRY RUSSIAN DISINFORMATION QUALITATIVE PROJECT.
GALLUP, INC.
BPA CALL ORDER TUNISIA NATIONALLY-REPRESENTATIVE MEDIA SURVEY
GORBI EURASIA LTD
CAMBODIAN IN-DEPTH INTERVIEWS
APPLIED MEMETICS, LLC
MEDIA SURVEY RESEARCH - MOROCCO
THE DISTRICT COMMUNICATIONS GROUP LLC
TASK ORDER #8 FOR TECHNICAL WRITING/GRAPHIC DESIGN AND BRANDING SERVICES