NAICS hierarchy: 54541541954191541910
U.S. Industry

NAICS 541910 — MARKETING RESEARCH AND PUBLIC OPINION POLLING

Federal contract awards classified under NAICS code 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) cover 182 unique federal contracts (216 total action records) from USASpending.gov. The top contractors, awarding agencies, and geographic concentration below are aggregated from the highest-value awards in this market — the right view for sizing competition and identifying incumbents.

Unique Contracts
182
216 total actions
Top Contracts $
$677.8M
sampled
Top Contractors
10
Awarding Agencies
10

Top Contractors in NAICS 541910

Largest recipients of federal contract dollars in this NAICS code (ranked by total obligated value). These are the incumbent competitors to know if you sell into this market.

Top Awarding Agencies

Federal agencies that obligate the most spending in NAICS 541910. Click any agency to see its full contract portfolio, top contractors, and sub-agencies.

Geographic Concentration

States where NAICS 541910 contract work is performed, ranked by total obligated value. Useful for sizing the local market and identifying state-level competitors.

StateAwardsTotal Obligated
DC35$168.6M
MD12$87.1M
IL3$51.6M
GA4$23.3M
CA11$18.3M
VA15$13.7M
NJ3$10.4M
MN1$6.6M
MO1$2.9M
WI1$2.8M

Most Recent Awards

GALLUP, INC.

PARTICIPANT ASSISTANCE PROGRAM CUSTOMER SATISFACTION SURVEY

1605C125F00040Department of LaborSigned Mar 3, 2026
$587,249.81

ALAN S. NEWMAN ASSOCIATES, INC.

MEDICARE BENEFICIARY RESPONDENT PANEL TASK ORDER

75FCMC22F0002Department of Health and Human ServicesSigned Mar 3, 2026
$4.1M

HEART AND MIND STRATEGIES LLC

SIN: 874 1CONTRACTORS SHALL PROVIDE EXPERT ADVICE AND ASSISTANCE IN SUPPORT OF AN AGENCY'S MISSION-ORIENTED BUSINESS FUNCTIONS. SERVICES COVERED BY THIS SIN INCLUDE: MANAGEMENT OR STRATEGY CONSULTING, INCLUDING RESEARCH, EVALUATIONS, STUDIES, ANALYSES, SCENARIOS/SIMULATIONS, REPORTS, BUSINESS POLICY AND REGULATION DEVELOPMENT ASSISTANCE AND STRATEGY FORMULATION. * FACILITATION AND RELATED DECISION SUPPORT SERVICES * SURVEY SERVICES, USING A VARIETY OF METHODOLOGIES, INCLUDING SURVEY PLANNING, DESIGN, AND DEVELOPMENT; SURVEY ADMINISTRATION; DATA VALIDATION AND ANALYSIS; REPORTING, AND STAKEHOLDER BRIEFINGS *ADVISORY AND ASSISTANCE SERVICES IN ACCORDANCE WITH FAR 37.203 NOTE: CONSULTING SERVICES WHERE THE PREPONDERANCE OF WORK IS SPECIFICALLY COVERED UNDER OTHER PSS SINS OR GSA SCHEDULES ARE NOT PERMITTED UNDER THIS SIN. NOTE: LEGAL, CONSULTING, AND AUDIT SERVICES PERTAINING TO FINANCIAL MATTERS ARE NOT COVERED UNDER THIS SIN. REFER TO 520 SINS. CONSULTING SERVICES RELA

GS00F396GAGeneral Services AdministrationSigned Mar 2, 2026

GREAT LAKES MARKETING ASSOCIATES INC

FEDERAL SUPPLY SCHEDULE CONTRACT

GS07F0544YGeneral Services AdministrationSigned Mar 2, 2026

MATHEMATICA INC.

IGF::CT,CL::IGF FEDERAL EVALUATION OF SELECTED PROGRAMS FOR EXPECTANT AND PARENTING YOUTH FOR THE OFFICE OF ADOLESCENT HEALTH (OAH)

HHSP233201450026ADepartment of Health and Human ServicesSigned Mar 2, 2026
$10.3M

All Unique Contracts in NAICS 541910

Showing 182 unique contracts (one entry per PIID, deduped from modifications) sorted by total dollars obligated.

Showing 139-161 of 182 results
ORDER DEPENDENT (IDV ALLOWS PRICING ARRANGEMENT TO BE DETERMINED SEPARATELY FOR EACH ORDER)

THE DISTRICT COMMUNICATIONS GROUP LLC

QUICK TURNAROUND SOCIAL SCIENCE RESEARCH SERVICES MULTIPLE AWARD BPA

Department of Health and Human Services75F40126A000040
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

HISPANISPACE LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA22D00480
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

M DAVIS AND COMPANY INC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA21D005Q0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

COMMUNICATEHEALTH INC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F0517Y0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

FIRST GENERATION VISUAL COMMUNICATIONS, INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F0702X0
FIRM FIXED PRICENO SET ASIDE USED.

EUREKAFACTS LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS00F211CA0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

BROWNEINC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA22D005Q0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

KDH RESEARCH AND COMMUNICATION, INC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA21D00770
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

KGB MEDIA, LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F0548W0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

L&M POLICY RESEARCH, LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA20D00720
FIRM FIXED PRICENO SET ASIDE USED.

CIC RESEARCH, INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS00F040CA0
FIRM FIXED PRICE

THE DISTRICT COMMUNICATIONS GROUP LLC

RESEARCH/SURVEYS

Department of State19AQMM25A11350
FIRM FIXED PRICE

FORS MARSH GROUP LLC

IRS CUSTOMER EXPERIENCE RESEARCH BPA

Department of the Treasury2032H821A000010
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

LAKE RESEARCH PARTNERS, INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F0027X0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

BIOCENTRIC, INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F0150Y0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

DOUGLAS WEBB & ASSOCIATES INC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA21D003R0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

ISSUES MANAGEMENT, INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA22D000L0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

DATAMAX, LLC

EO14042 THIS CONTRACT INCLUDES THE FEDERAL ACQUISITION REGULATION (FAR) CLAUSE 52.223-99 ENSURING ADEQUATE COVID-19 SAFETY PROTOCOLS FOR FEDERAL CONTRACTORS - FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA22D00860
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

MARKETWISE ADVISING LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA25D001Q0
ORDER DEPENDENT (IDV ALLOWS PRICING ARRANGEMENT TO BE DETERMINED SEPARATELY FOR EACH ORDER)NO SET ASIDE USED.

BATTELLE MEMORIAL INSTITUTE

TRANSPORTATION ENVIRONMENT AND REALTY ID/IQ SOLICITATION (DTFH61-10-R-00028)

Department of TransportationDTFH6111D000340
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

IGNITED LLC

SIN: 541 5SERVICES PROVIDED UNDER THIS SIN INCLUDE OFFERING A COMPLETE SOLUTION THAT COLLECTIVELY INTEGRATES THE VARIOUS SERVICES PROVIDED SEPARATELY UNDER THE OTHER SINS. SERVICES INCLUDE, BUT MAY NOT BE LIMITED TO THE FOLLOWING COMPONENTS: CREATION OF COMPREHENSIVE SOLUTIONS USING STRATEGICALLY TARGETED MARKETING PLANS THAT INCLUDE FULL SERVICE EXECUTION OF MEDIA PLANNING AND CREATIVE MULTIMEDIA CAMPAIGNS. COMPREHENSIVE SOLUTIONS INCLUDE SERVICES AVAILABLE SEPARATELY UNDER SINS: 5411 ADVERTISING SERVICES, 541 2 PUBLIC RELATIONS SERVICES, 541 3 WEB BASED MARKETING SERVICES AND 541 4 SPECIALIZED MARKETING (I.E. SIN 541 4A THROUGH SIN 541 4G). CONTRACTORS MUST DEMONSTRATE THE CAPABILITIES TO PROVIDE SERVICES NORMALLY ASSOCIATED WITH AN INTEGRATED MARKETING CAMPAIGN (MARKET RESEARCH, CONFERENCE PLANNING, ETC.). NOTE: ANY COMMISSIONS RECEIVED FOR MEDIA PLACEMENT, CONFERENCE PLANNING, ETC. WILL EITHER (A) BE RETURNED TO THE ORDERING AGENCY OR

General Services AdministrationGS07F0030Y0
FIRM FIXED PRICENO SET ASIDE USED.

FORS MARSH GROUP LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS00F348CA0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

CUSTOMER VALUE SYSTEMS INTERNATIONAL LIMITED PARTNERSHIP

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS10F078CA0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

THE DISTRICT COMMUNICATIONS GROUP LLC

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services AdministrationGS07F180AA0
FIXED PRICE WITH ECONOMIC PRICE ADJUSTMENTNO SET ASIDE USED.

BRAND INSTITUTE ,INC.

FEDERAL SUPPLY SCHEDULE CONTRACT

General Services Administration47QRAA24D00AK0
Data sourced from USASpending.gov. Updated daily. U.S. Industry level NAICS code 541910 — parent codes: 54, 541, 5419, 54191