NAICS 541910 — MARKETING RESEARCH AND PUBLIC OPINION POLLING
Federal contract awards classified under NAICS code 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) cover 182 unique federal contracts (216 total action records) from USASpending.gov. The top contractors, awarding agencies, and geographic concentration below are aggregated from the highest-value awards in this market — the right view for sizing competition and identifying incumbents.
Top Contractors in NAICS 541910
Largest recipients of federal contract dollars in this NAICS code (ranked by total obligated value). These are the incumbent competitors to know if you sell into this market.
| Contractor | Awards | Total Obligated |
|---|---|---|
| TELAFORCE LLC | 3 | $120.0M |
| NATIONAL OPINION RESEARCH CENTER | 3 | $42.1M |
| WESTAT, INC. | 1 | $36.9M |
| GRITTER - FRANCONA, INC | 3 | $32.1M |
| GALLUP, INC. | 8 | $20.3M |
| CIC RESEARCH, INC. | 3 | $18.8M |
| THE DISTRICT COMMUNICATIONS GROUP LLC | 12 | $14.8M |
| IGNITED LLC | 6 | $11.6M |
| DIX-GRA, INC. | 1 | $10.8M |
| MATHEMATICA INC. | 1 | $10.3M |
Top Awarding Agencies
Federal agencies that obligate the most spending in NAICS 541910. Click any agency to see its full contract portfolio, top contractors, and sub-agencies.
| Agency | Awards | Total Obligated |
|---|---|---|
| Department of Health and Human Services | 26 | $125.1M |
| Department of Labor | 5 | $121.1M |
| Department of Veterans Affairs | 5 | $43.0M |
| Department of Commerce | 10 | $37.5M |
| Department of Homeland Security | 4 | $12.9M |
| Securities and Exchange Commission | 1 | $10.0M |
| Department of the Treasury | 19 | $9.9M |
| Department of State | 11 | $9.1M |
| Department of Transportation | 6 | $5.3M |
| General Services Administration | 52 | $4.8M |
Geographic Concentration
States where NAICS 541910 contract work is performed, ranked by total obligated value. Useful for sizing the local market and identifying state-level competitors.
| State | Awards | Total Obligated |
|---|---|---|
| DC | 35 | $168.6M |
| MD | 12 | $87.1M |
| IL | 3 | $51.6M |
| GA | 4 | $23.3M |
| CA | 11 | $18.3M |
| VA | 15 | $13.7M |
| NJ | 3 | $10.4M |
| MN | 1 | $6.6M |
| MO | 1 | $2.9M |
| WI | 1 | $2.8M |
Most Recent Awards
GALLUP, INC.
PARTICIPANT ASSISTANCE PROGRAM CUSTOMER SATISFACTION SURVEY
ALAN S. NEWMAN ASSOCIATES, INC.
MEDICARE BENEFICIARY RESPONDENT PANEL TASK ORDER
HEART AND MIND STRATEGIES LLC
SIN: 874 1CONTRACTORS SHALL PROVIDE EXPERT ADVICE AND ASSISTANCE IN SUPPORT OF AN AGENCY'S MISSION-ORIENTED BUSINESS FUNCTIONS. SERVICES COVERED BY THIS SIN INCLUDE: MANAGEMENT OR STRATEGY CONSULTING, INCLUDING RESEARCH, EVALUATIONS, STUDIES, ANALYSES, SCENARIOS/SIMULATIONS, REPORTS, BUSINESS POLICY AND REGULATION DEVELOPMENT ASSISTANCE AND STRATEGY FORMULATION. * FACILITATION AND RELATED DECISION SUPPORT SERVICES * SURVEY SERVICES, USING A VARIETY OF METHODOLOGIES, INCLUDING SURVEY PLANNING, DESIGN, AND DEVELOPMENT; SURVEY ADMINISTRATION; DATA VALIDATION AND ANALYSIS; REPORTING, AND STAKEHOLDER BRIEFINGS *ADVISORY AND ASSISTANCE SERVICES IN ACCORDANCE WITH FAR 37.203 NOTE: CONSULTING SERVICES WHERE THE PREPONDERANCE OF WORK IS SPECIFICALLY COVERED UNDER OTHER PSS SINS OR GSA SCHEDULES ARE NOT PERMITTED UNDER THIS SIN. NOTE: LEGAL, CONSULTING, AND AUDIT SERVICES PERTAINING TO FINANCIAL MATTERS ARE NOT COVERED UNDER THIS SIN. REFER TO 520 SINS. CONSULTING SERVICES RELA
GREAT LAKES MARKETING ASSOCIATES INC
FEDERAL SUPPLY SCHEDULE CONTRACT
MATHEMATICA INC.
IGF::CT,CL::IGF FEDERAL EVALUATION OF SELECTED PROGRAMS FOR EXPECTANT AND PARENTING YOUTH FOR THE OFFICE OF ADOLESCENT HEALTH (OAH)
All Unique Contracts in NAICS 541910
Showing 182 unique contracts (one entry per PIID, deduped from modifications) sorted by total dollars obligated.
MAXFIELD STRATEGIC COMMUNICATIONS RESEARCH LLC
FEDERAL SUPPLY SCHEDULE CONTRACT
FORS MARSH GROUP LLC
QUICK TURNAROUND SOCIAL SCIENCE RESEARCH SERVICES MULTIPLE AWARD BPA
IGNITED LLC
EXIM-WIDE COMMUNICATIONS - PUBLIC RELATIONS FAR 8.4 BPA
PROMARK RESEARCH CORPORATION
EO14042 THIS CONTRACT INCLUDES THE FEDERAL ACQUISITION REGULATION (FAR) CLAUSE 52.223-99 ENSURING ADEQUATE COVID-19 SAFETY PROTOCOLS FOR FEDERAL CONTRACTORS - FEDERAL SUPPLY SCHEDULE CONTRACT
MOBILE ACCORD INC
BPA CALL ORDER VOICE OF AMERICA (VOA) UKRAINIAN FOCUS GROUPS (FG)
APPLIED CURIOSITY RESEARCH, LLC
FEDERAL SUPPLY SCHEDULE CONTRACT
IPG DXTRA, INC.
FEDERAL SUPPLY SCHEDULE CONTRACT