This contract expires in 444 days (Jan 11, 2028).

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TRUE NORTH COMMUNICATIONS INC - NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER

PIID: 75F40124F19003
Signed Date: Sep 11, 2024Effective Date: Sep 11, 2024End Date: Closes in 444 days
Award $
$77.1M
Vendor
TRUE NORTH COMMUNICATIONS INC
NAICS
541810
Signed Date
Sep 11, 2024

Key Details

Dollars Obligated
$77.1M
Base & All Options
$77.1M
Awarding Sub-Agency
Food and Drug Administration
Parent IDIQ (PIID)
75F40121D00016
Product Service Code
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
NEW YORK, NY

Description

NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER

Context & Analysis

On Sep 11, 2024, Department of Health and Human Services obligated $77,060,488 to TRUE NORTH COMMUNICATIONS INC for national education campaign program task order. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in NEW YORK, NY. The contract is scheduled through Jan 11, 2028 — approximately 15 months remaining. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Jan 11, 2028, in 15 months. Recompete signal as of Oct 16, 2026: 42/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 100% of 31 awards in this market (Department of Health and Human Services awards in NAICS 541810 over the last 3 years) were competed; median 2 offers.
Award size
At $77.1M, this award is larger than three in four of the 32 priced Department of Health and Human Services awards in NAICS 541810 over the last 3 years (median $863K).
Incumbent at this agency
TRUE NORTH COMMUNICATIONS INC has 3 other awards from Department of Health and Human Services, totalling $229.4M, 2023–2026.
Largest vendors in this market

By obligations, Department of Health and Human Services awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 16, 2026.

Contractor Information

UEI: P1YSWCJHXFZ4
Location: NEW YORK, NY
View Full Record on USASpending.gov

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