TRUE NORTH COMMUNICATIONS INC - CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM

PIID: 75F40125F19005
Signed Date: Jul 23, 2025Effective Date: Jul 23, 2025End Date: Closes in 983 days
Award $
$51.2M
Vendor
TRUE NORTH COMMUNICATIONS INC
NAICS
541810
Signed Date
Jul 23, 2025

Key Details

Dollars Obligated
$51.2M
Base & All Options
$51.2M
Awarding Sub-Agency
Office of the Assistant Secretary for Financial Resources
Parent IDIQ (PIID)
75F40121D00016
Product Service Code
R426 - SUPPORT- PROFESSIONAL: COMMUNICATIONS
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
SILVER SPRING, MD

Description

CTP NATIONAL PUBLIC EDUCATION CAMPAIGNS PROGRAM

Context & Analysis

On Jul 23, 2025, Department of Health and Human Services obligated $51,154,511 to TRUE NORTH COMMUNICATIONS INC for ctp national public education campaigns program. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in SILVER SPRING, MD. The contract is scheduled through Jul 5, 2029. This award is one of several similar procurements from Department of Health and Human Services under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Jul 5, 2029, in 32 months. Recompete signal as of Oct 17, 2026: 42/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 100% of 31 awards in this market (Department of Health and Human Services awards in NAICS 541810 over the last 3 years) were competed; median 2 offers.
Award size
At $51.2M, this award is larger than three in four of the 32 priced Department of Health and Human Services awards in NAICS 541810 over the last 3 years (median $863K).
Incumbent at this agency
TRUE NORTH COMMUNICATIONS INC has 3 other awards from Department of Health and Human Services, totalling $255.3M, 2023–2026.
Largest vendors in this market

By obligations, Department of Health and Human Services awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 17, 2026.

Contractor Information

UEI: P1YSWCJHXFZ4
Location: NEW YORK, NY
View Full Record on USASpending.gov

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