This contract expires in 149 days (Mar 25, 2027).

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DDB CHICAGO INC. - ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO)

PIID: W9124D25F0128Solicitation ID: W9124D16R0046
Signed Date: Feb 20, 2025Effective Date: Feb 25, 2025End Date: Closes in 149 days
Award $
$28.8M
Vendor
DDB CHICAGO INC.
NAICS
541810
Signed Date
Feb 20, 2025

Key Details

Dollars Obligated
$28.8M
Base & All Options
$28.8M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Army
Parent IDIQ (PIID)
W9124D19D0001
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
CHICAGO, IL

Description

ARMY AD _ RESEARCH AND INNOVATION TASK ORDER(TO)

Context & Analysis

On Feb 20, 2025, Department of Defense obligated $28,804,398.59 to DDB CHICAGO INC. for army ad _ research and innovation task order(to). The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Mar 25, 2027 — approximately 5 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Mar 25, 2027, in 5 months. Recompete signal as of Oct 19, 2026: 81/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $28.8M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $811.8M, 2024–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 19, 2026.

Contractor Information

Contractor: DDB CHICAGO INC.
UEI: ZYCVPMAU6MH8
Location: CHICAGO, IL

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