This contract expires in 23 days (Nov 15, 2026).

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DDB CHICAGO INC. - NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS.

PIID: W9124D26FA007
Signed Date: Nov 12, 2025Effective Date: Nov 16, 2025End Date: Closes in 23 days
Award $
$110.0M
Vendor
DDB CHICAGO INC.
NAICS
541810
Signed Date
Nov 12, 2025

Key Details

Dollars Obligated
$110.0M
Base & All Options
$110.7M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Army
Parent IDIQ (PIID)
W9124D19D0001
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
CHICAGO, IL

Description

NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS.

Context & Analysis

On Nov 12, 2025, Department of Defense obligated $109,970,009.52 to DDB CHICAGO INC. for national media / talent and furnishings (nmtf) task order (to) provides national media purchasing and placement activities, planning, reporting, maintenance, and all associated activities for the paym…. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Nov 15, 2026 — approximately 1 month remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Nov 15, 2026, in 23 days. Recompete signal as of Oct 15, 2026: 58/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $110.0M, this award is larger than 19 in 20 of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $626.0M, 2024–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 15, 2026.

Contractor Information

Contractor: DDB CHICAGO INC.
UEI: ZYCVPMAU6MH8
Location: CHICAGO, IL
View Full Record on USASpending.gov

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