This contract expires in 54 days (Dec 19, 2026).

WUNDERMAN THOMPSON LLC - MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

PIID: M9549426F7002

Signed Date: Dec 19, 2025Effective Date: Dec 19, 2025End Date: Closes in 54 days

Award $

$112.8M

Vendor

WUNDERMAN THOMPSON LLC

NAICS

541810

Signed Date

Dec 19, 2025

Key Details

Dollars Obligated

$112.8M

Base & All Options

$112.8M

Awarding Agency

Department of Defense

Awarding Sub-Agency

Department of the Navy

NAICS Code

541810 - ADVERTISING AGENCIES

Parent IDIQ (PIID)

M9549425D0001

Product Service Code

R701 - SUPPORT- MANAGEMENT: ADVERTISING

Extent Competed

FULL AND OPEN COMPETITION

Place of Performance

ATLANTA, GA

Description

MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)

Context & Analysis

On Dec 19, 2025, Department of Defense obligated $112,836,100.17 to WUNDERMAN THOMPSON LLC for mcrc marketing advertising initiatives, annual marketing plan (2026). The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in ATLANTA, GA. The contract is scheduled through Dec 19, 2026 — approximately 2 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook: Ends Dec 19, 2026, in 2 months. Recompete signal as of Oct 26, 2026: 42/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition: Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size: At $112.8M, this award is larger than 19 in 20 of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency: WUNDERMAN THOMPSON LLC has 1 other award from Department of Defense, totalling $15.0M, in 2025.
Largest vendors in this market: By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
DDB CHICAGO INC. — 14 awards, $840.6M
OMNICOM GROUP INC. — 9 awards, $198.0M
WPP PLC — 32 awards, $119.7M
THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M

Computed from USAspending award data on Oct 26, 2026.

Contractor Information

Contractor: WUNDERMAN THOMPSON LLC

UEI: SF2NA13BJQU4

Location: ATLANTA, GA

Similar Awards

FY24 DATA & PERFORMANCE

DDB CHICAGO INC.

$198.7M

NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS.

DDB CHICAGO INC.

$110.0M

DDB CHICAGO INC.

$104.6M

FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.

DDB CHICAGO INC.

$89.1M

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

DDB CHICAGO INC.

$81.3M

View Full Record on USASpending.gov