This contract expires in 95 days (Jan 29, 2027).
DDB CHICAGO INC. - FY24 DATA & PERFORMANCE
Key Details
Description
FY24 DATA & PERFORMANCE
Context & Analysis
On Feb 29, 2024, Department of Defense obligated $198,669,562.38 to DDB CHICAGO INC. for fy24 data & performance. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Jan 29, 2027 — approximately 3 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ends Jan 29, 2027, in 3 months. Recompete signal as of Oct 25, 2026: 78/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $198.7M, this award is larger than 19 in 20 of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $641.9M, 2024–2026.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- OMNICOM GROUP INC. — 9 awards, $198.0M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 25, 2026.
Contractor Information
Similar Awards
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