DDB CHICAGO INC. - PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS
Key Details
Description
PROVIDES CAPABILITY TO PARTICIPATE IN UPFRONT AND OFFSET MEDIA BUYS
Context & Analysis
On Aug 28, 2025, Department of Defense obligated $39,768,111.52 to DDB CHICAGO INC. for provides capability to participate in upfront and offset media buys. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a s contract. Competition extent: full and open competition. Performance is located in CHICAGO, IL. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ended Sep 27, 2026 (28 days ago). Recompete signal as of Oct 18, 2026: 50/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $39.8M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $800.8M, 2024–2026.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- OMNICOM GROUP INC. — 9 awards, $198.0M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 18, 2026.
Contractor Information
Similar Awards
FY24 DATA & PERFORMANCE
DDB CHICAGO INC.
$198.7M
MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026)
WUNDERMAN THOMPSON LLC
$112.8M
NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS.
DDB CHICAGO INC.
$110.0M
NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF TALENT AND FURNISHINGS.
DDB CHICAGO INC.
$104.6M
FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
DDB CHICAGO INC.
$89.1M
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