This contract expires in 56 days (Dec 19, 2026).

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DDB CHICAGO INC. - THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION.

PIID: W9124D26FA034Solicitation ID: W9124D25R17Z3
Signed Date: Dec 19, 2025Effective Date: Dec 20, 2025End Date: Closes in 56 days
Award $
$11.9M
Vendor
DDB CHICAGO INC.
NAICS
541810
Signed Date
Dec 19, 2025

Key Details

Dollars Obligated
$11.9M
Base & All Options
$13.0M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Army
Parent IDIQ (PIID)
W9124D19D0001
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
CHICAGO, IL

Description

THIS TASK ORDER PROVIDES CAMPAIGN SUPPORT TESTING, PRODUCT AND CAMPAIGN STRATEGY, CREATIVE DEVELOPMENT, CREATIVE PRODUCTION, AND OPTIMIZATION.

Context & Analysis

On Dec 19, 2025, Department of Defense obligated $11,949,854.4 to DDB CHICAGO INC. for this task order provides campaign support testing, product and campaign strategy, creative development, creative production, and optimization.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Dec 19, 2026 — approximately 2 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Dec 19, 2026, in 2 months. Recompete signal as of Oct 23, 2026: 63/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $11.9M, this award is above the median of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $828.6M, 2024–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 23, 2026.

Contractor Information

Contractor: DDB CHICAGO INC.
UEI: ZYCVPMAU6MH8
Location: CHICAGO, IL
View Full Record on USASpending.gov

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