DDB CHICAGO INC. - THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

PIID: W9124D26FA006Solicitation ID: W9124D25R17X5

Signed Date: Nov 12, 2025Effective Date: Nov 16, 2025End Date: Closes in 63 days

Award $

$56.7M

Vendor

DDB CHICAGO INC.

NAICS

541810

Signed Date

Nov 12, 2025

Key Details

Dollars Obligated

$56.7M

Base & All Options

$75.4M

Awarding Agency

Department of Defense

Awarding Sub-Agency

Department of the Army

NAICS Code

541810 - ADVERTISING AGENCIES

Product Service Code

R701 - SUPPORT- MANAGEMENT: ADVERTISING

Extent Competed

FULL AND OPEN COMPETITION

Place of Performance

CHICAGO, IL, 606011761, CD-IL-07

Description

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Context & Analysis

On Nov 12, 2025, Department of Defense obligated $56,714,098.75 to DDB CHICAGO INC. for the program provides the army with full-service advertising to provide a nationwide advertising campaign for personnel recruitment and retention programs throughout the army.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a cost plus fixed fee contract. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Nov 15, 2026 — approximately 2 months remaining.