This contract expires in 21 days (Nov 15, 2026).

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COST PLUS FIXED FEE

DDB CHICAGO INC. - THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

PIID: W9124D26FA006Solicitation ID: W9124D25R17X5
Signed Date: Nov 20, 2025Effective Date: Nov 16, 2025End Date: Closes in 21 days
Award $
$56.7M
Vendor
DDB CHICAGO INC.
NAICS
541810
Signed Date
Nov 20, 2025

Key Details

Dollars Obligated
$56.7M
Base & All Options
$973,190
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Army
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
CHICAGO, IL, 606011761, CD-IL-07

Description

THE PROGRAM PROVIDES THE ARMY WITH FULL-SERVICE ADVERTISING TO PROVIDE A NATIONWIDE ADVERTISING CAMPAIGN FOR PERSONNEL RECRUITMENT AND RETENTION PROGRAMS THROUGHOUT THE ARMY.

Context & Analysis

On Nov 20, 2025, Department of Defense obligated $56,714,098.75 to DDB CHICAGO INC. for the program provides the army with full-service advertising to provide a nationwide advertising campaign for personnel recruitment and retention programs throughout the army.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a cost plus fixed fee contract. Competition extent: full and open competition. Performance is located in CHICAGO, IL. The contract is scheduled through Nov 15, 2026 — approximately 1 month remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Nov 15, 2026, in 21 days. Recompete signal as of Oct 16, 2026: 57/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $56.7M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
DDB CHICAGO INC. has 10 other awards from Department of Defense, totalling $645.9M, 2024–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 16, 2026.

Contractor Information

Contractor: DDB CHICAGO INC.
UEI: ZYCVPMAU6MH8
CAGE Code: 7K9K8
Location: CHICAGO, IL
View Full Record on USASpending.gov

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