GSD&M LLC - AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES.
Key Details
Description
AIR FORCE RECRUITING SERVICES NATIONAL MARKETING AND ADVERTISING TASK ORDER FOR LOCAL DIGITAL ENGAGEMENT SERVICES.
Context & Analysis
On Nov 13, 2025, Department of Defense obligated $60,698,100 to GSD&M LLC for air force recruiting services national marketing and advertising task order for local digital engagement services.. The award is classified under NAICS 541810 — ADVERTISING AGENCIES and issued as a cost plus fixed fee contract. Competition extent: full and open competition. Performance is located in AUSTIN, TX. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ended Dec 31, 2025 (10 months ago). Recompete signal as of Oct 16, 2026: 49/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $60.7M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- GSD&M LLC has 5 other awards from Department of Defense, totalling $179.0M, 2022–2025.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- DDB CHICAGO INC. — 14 awards, $840.6M
- OMNICOM GROUP INC. — 7 awards, $177.9M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 16, 2026.
Contractor Information
Similar Awards
FY24 DATA & PERFORMANCE
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FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
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$89.1M
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