This contract expires in 185 days (Apr 30, 2027).
GSD&M LLC - AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP)
Key Details
Description
AIR FORCE RECRUITING NATIONAL MARKETING & ADVERTISING TASK ORDER FOR MOBILE TOUR OPERATIONS PROGRAM (MTOP)
Context & Analysis
On Dec 29, 2022, Department of Defense obligated $61,798,143.83 to GSD&M LLC for air force recruiting national marketing & advertising task order for mobile tour operations program (mtop). The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in AUSTIN, TX. The contract is scheduled through Apr 30, 2027 — approximately 6 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ends Apr 30, 2027, in 6 months. Recompete signal as of Oct 16, 2026: 70/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $61.8M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- GSD&M LLC has 5 other awards from Department of Defense, totalling $177.9M, 2024–2025.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- DDB CHICAGO INC. — 14 awards, $840.6M
- OMNICOM GROUP INC. — 7 awards, $177.9M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 16, 2026.
Contractor Information
Related Federal Investment
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