This contract expires in 133 days (Mar 2, 2027).

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MULLENLOWE US INC - INTERACTIVE MARKETING SUPPORT SERVICES

PIID: H9821026FE040
Signed Date: Mar 3, 2026Effective Date: Mar 3, 2026End Date: Closes in 133 days
Award $
$13.9M
Vendor
MULLENLOWE US INC
NAICS
541810
Signed Date
Mar 3, 2026

Key Details

Dollars Obligated
$13.9M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Defense Human Resources Activity
Parent IDIQ (PIID)
H9821023D0004
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Place of Performance
ALEXANDRIA, VA

Description

INTERACTIVE MARKETING SUPPORT SERVICES

Context & Analysis

On Mar 3, 2026, Department of Defense obligated $13,938,237.72 to MULLENLOWE US INC for interactive marketing support services. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Performance is located in ALEXANDRIA, VA. The contract is scheduled through Mar 2, 2027 — approximately 4 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Mar 2, 2027, in 4 months. Recompete signal as of Oct 15, 2026: 75/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competition type not recorded. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $13.9M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
MULLENLOWE US INC has 2 other awards from Department of Defense, totalling $36.7M, 2025–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 15, 2026.

Contractor Information

Contractor: MULLENLOWE US INC
UEI: CUK8K9JNHXN7
Location: BOSTON, MA

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