This contract expires in 140 days (Mar 15, 2027).
MULLENLOWE US INC - MEDIA PLACEMENT SUPPORT SERVICES
Key Details
Description
MEDIA PLACEMENT SUPPORT SERVICES
Context & Analysis
On Mar 12, 2026, Department of Defense obligated $30,535,719.58 to MULLENLOWE US INC for media placement support services. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in ALEXANDRIA, VA. The contract is scheduled through Mar 15, 2027 — approximately 5 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ends Mar 15, 2027, in 5 months. Recompete signal as of Oct 19, 2026: 68/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $30.5M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- MULLENLOWE US INC has 2 other awards from Department of Defense, totalling $20.1M, 2025–2026.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- DDB CHICAGO INC. — 14 awards, $840.6M
- OMNICOM GROUP INC. — 7 awards, $177.9M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 19, 2026.
Contractor Information
Similar Awards
FY24 DATA & PERFORMANCE
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FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
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