This contract expires in 49 days (Dec 11, 2026).

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WUNDERMAN THOMPSON LLC - OFFICE OF THE ASSISTANT TO THE SECRETARY OF WAR FOR PUBLIC AFFAIRS RESORTING THE UNITED STATES DEPARTMENT OF WAR MARKETING STRATEGY

PIID: M9549426F7001Solicitation ID: M9549424R0001
Signed Date: Dec 12, 2025Effective Date: Dec 12, 2025End Date: Closes in 49 days
Award $
$15.0M
Vendor
WUNDERMAN THOMPSON LLC
NAICS
541810
Signed Date
Dec 12, 2025

Key Details

Dollars Obligated
$15.0M
Base & All Options
$25.3M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Navy
Parent IDIQ (PIID)
M9549425D0001
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
ATLANTA, GA

Description

OFFICE OF THE ASSISTANT TO THE SECRETARY OF WAR FOR PUBLIC AFFAIRS RESORTING THE UNITED STATES DEPARTMENT OF WAR MARKETING STRATEGY

Context & Analysis

On Dec 12, 2025, Department of Defense obligated $15,017,078.18 to WUNDERMAN THOMPSON LLC for office of the assistant to the secretary of war for public affairs resorting the united states department of war marketing strategy. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in ATLANTA, GA. The contract is scheduled through Dec 11, 2026 — approximately 2 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Dec 11, 2026, in 2 months. Recompete signal as of Oct 21, 2026: 39/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $15.0M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
WUNDERMAN THOMPSON LLC has 1 other award from Department of Defense, totalling $112.8M, in 2025.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 21, 2026.

Contractor Information

UEI: SF2NA13BJQU4
Location: ATLANTA, GA
View Full Record on USASpending.gov

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