This contract expires in 42 days (Nov 30, 2026).

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YOUNG & RUBICAM LLC - DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4

PIID: N0018926FD069
Signed Date: Jun 2, 2026Effective Date: Jun 2, 2026End Date: Closes in 42 days
Award $
$35.0M
Vendor
YOUNG & RUBICAM LLC
NAICS
541810
Signed Date
Jun 2, 2026

Key Details

Dollars Obligated
$35.0M
Base & All Options
$35.0M
Awarding Agency
Department of Defense
Awarding Sub-Agency
Department of the Navy
Parent IDIQ (PIID)
N0018921DZ024
Product Service Code
R701 - SUPPORT- MANAGEMENT: ADVERTISING
Extent Competed
FULL AND OPEN COMPETITION
Place of Performance
NEW YORK, NY

Description

DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4

Context & Analysis

On Jun 2, 2026, Department of Defense obligated $35,000,000 to YOUNG & RUBICAM LLC for digital media and internet advertising services in support of the navy recruiting command (nrc), fy 26 q3 - q4. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in NEW YORK, NY. The contract is scheduled through Nov 30, 2026 — approximately 1 months remaining. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.

Market context

Recompete outlook
Ends Nov 30, 2026, in 42 days. Recompete signal as of Oct 18, 2026: 60/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
Competition
Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
Award size
At $35.0M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
Incumbent at this agency
YOUNG & RUBICAM LLC has 29 other awards from Department of Defense, totalling $84.7M, 2025–2026.
Largest vendors in this market

By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.

Computed from USAspending award data on Oct 18, 2026.

Contractor Information

UEI: M837GULLR4W8
Location: NEW YORK, NY
View Full Record on USASpending.gov

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