YOUNG & RUBICAM LLC - DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4
Key Details
Description
DIGITAL MEDIA AND INTERNET ADVERTISING SERVICES IN SUPPORT OF THE NAVY RECRUITING COMMAND (NRC), FY 26 Q3 - Q4
Context & Analysis
On Mar 26, 2026, Department of Defense obligated $16,500,000 to YOUNG & RUBICAM LLC for digital media and internet advertising services in support of the navy recruiting command (nrc), fy 26 q3 - q4. The award is classified under NAICS 541810 — ADVERTISING AGENCIES. Competition extent: full and open competition. Performance is located in NEW YORK, NY. This award is one of several similar procurements from Department of Defense under NAICS 541810 — related awards are listed below.
Market context
- Recompete outlook
- Ended Jul 31, 2026 (3 months ago). Recompete signal as of Oct 21, 2026: 48/100, combining time to the end date, the incumbent's history with this agency, whether the award was competed, and its size.
- Competition
- Competed. 82% of 79 awards in this market (Department of Defense awards in NAICS 541810 over the last 3 years) were competed; median 3 offers.
- Award size
- At $16.5M, this award is larger than three in four of the 92 priced Department of Defense awards in NAICS 541810 over the last 3 years (median $656K).
- Incumbent at this agency
- YOUNG & RUBICAM LLC has 29 other awards from Department of Defense, totalling $103.2M, 2025–2026.
- Largest vendors in this market
By obligations, Department of Defense awards in NAICS 541810 over the last 3 years.
- DDB CHICAGO INC. — 14 awards, $840.6M
- OMNICOM GROUP INC. — 7 awards, $177.9M
- WUNDERMAN THOMPSON LLC — 2 awards, $127.9M
- WPP PLC — 32 awards, $119.7M
- THE INTERPUBLIC GROUP OF COMPANIES INC — 1 award, $30.5M
Computed from USAspending award data on Oct 21, 2026.
Contractor Information
Related Federal Investment
Similar Awards
FY24 DATA & PERFORMANCE
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FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER.
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$89.1M
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