Template Variables

4 min readLast updated: Apr 23, 2026

What Are Variables?

Variables are placeholders that automatically fill with actual data when you create or export proposals. They ensure consistency and save time.

Using Variables

Syntax

Variables use double curly braces:

{{variable_name}}

Where to Use

Variables work in:

  • Template sections
  • Headers and footers
  • Cover pages
  • Boilerplate content

Example

In your template:

This proposal is submitted by {{company_name}} in response to
{{client_name}}'s request for {{project_name}}.

Becomes:

This proposal is submitted by Acme Consulting in response to
City of Springfield's request for IT Modernization Project.

Available Variables

RFP Information

Variable Description Example
{{client_name}} Client organization City of Springfield
{{project_name}} Project title IT Modernization
{{rfp_number}} RFP reference number RFP-2026-001
{{deadline}} Submission deadline January 30, 2026
{{deadline_date}} Date only January 30, 2026
{{deadline_time}} Time only 5:00 PM EST

Your Organization

Variable Description Example
{{company_name}} Your organization Acme Consulting
{{company_address}} Full address 123 Main St, City, ST 12345
{{company_phone}} Phone number (555) 123-4567
{{company_email}} Contact email contact@acme.com
{{company_website}} Website URL www.acme.com

Proposal Information

Variable Description Example
{{proposal_title}} Proposal name IT Modernization Proposal
{{proposal_date}} Creation date January 15, 2026
{{version}} Version number 1.0
{{author}} Proposal author John Smith

Date Variables

Variable Description Example
{{today}} Current date January 26, 2026
{{year}} Current year 2026
{{month}} Current month January

Team Information

Variable Description Example
{{proposal_lead}} Lead name Jane Doe
{{proposal_lead_title}} Lead title Senior Consultant
{{proposal_lead_email}} Lead email jane@acme.com

Date Formatting

Format Options

Dates can be formatted:

Variable Output
{{deadline}} January 30, 2026
{{deadline:short}} 1/30/26
{{deadline:long}} Thursday, January 30, 2026
{{deadline:iso}} 2026-01-30

Conditional Variables

Basic Conditionals

Show content only if variable exists:

{{#if budget}}
Budget: {{budget}}
{{/if}}

With Fallbacks

Provide default values:

{{client_name | default: "the Client"}}

Custom Variables

Creating Custom Variables

In Settings > Variables:

  1. Click Add Variable
  2. Enter name (e.g., duns_number)
  3. Set the value
  4. Save

Use as: {{duns_number}}

Per-Proposal Variables

Override for specific proposals:

  1. Open proposal settings
  2. Go to Variables
  3. Set custom values
  4. These override organization defaults

Best Practices

Naming

  1. Use descriptive names
  2. Use underscores for spaces
  3. Keep names lowercase
  4. Be consistent

Usage

  1. Test variables before sending
  2. Set default values for optional variables
  3. Document custom variables
  4. Preview exports to verify

Maintenance

  1. Review variables regularly
  2. Update when company info changes
  3. Remove unused custom variables
  4. Train team on available variables

Troubleshooting

Variable not replacing?

  • Check spelling exactly
  • Verify the variable exists
  • Ensure data is entered in the RFP/proposal

Wrong format?

  • Use format options for dates
  • Check regional settings
  • Manually override if needed

Missing data?

  • Fill in RFP details
  • Complete organization profile
  • Set default values

Next Steps

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